Navigating the Non-Linear UX Process Tailored Steps for Diverse Design Challenges
Ahmad Nawaz Ali
May 19, 2024
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Hey there! I’m Ahmad Nawaz Ali, a passionate Senior UX Designer specializing in intuitive and engaging digital experiences. With a Bachelor’s degree in Computer Science and years of hands-on experience in UI/UX design, I blend technology, human psychology, and creativity to design products that truly resonate with users.
Ever since I can remember, I’ve been fascinated by the intersection of technology and human behavior. That curiosity led me to pursue user experience design, where I create data-driven, user-centered solutions that not only look great but also enhance usability and engagement.
Understanding user needs is the foundation of great design. I conduct in-depth user research through interviews, surveys, and usability testing to uncover pain points and opportunities. Using AI-driven analytics, heatmaps, and behavioral data, I craft user personas, journey maps, and UX strategies that align with business goals and user expectations.
Before jumping into final designs, I create low-to-high fidelity wireframes and prototypes using Figma. These interactive models allow for early testing and iteration, ensuring a seamless user flow before development begins. My approach minimizes rework, optimizes development efficiency, and enhances product usability.
A product is only as good as its usability. I conduct A/B testing, heuristic evaluations, and eye-tracking studies to refine designs based on real user behavior. By leveraging tools like Hotjar, Google Analytics, and UserTesting.com, I identify friction points and continuously improve UX for higher conversions and engagement.
The future of UX lies in AI-powered interfaces and predictive user experiences. I integrate machine learning insights, voice UI, and adaptive design elements to create more intelligent, responsive, and personalized digital experiences. From AI chatbots to recommendation engines, my goal is to design experiences that evolve with user needs.
Great design doesn’t happen in isolation. I work closely with developers, product managers, marketers, and stakeholders to bridge the gap between user needs and technical feasibility. By maintaining clear documentation, design systems, and agile workflows, I ensure that my designs translate seamlessly into scalable, high-performance products.
At CureMD, I lead UX initiatives to enhance digital healthcare solutions, ensuring seamless Electronic Health Records (EHR) experiences for patients and providers. My role bridges research, strategy, and execution, focusing on user-centered design principles and accessibility compliance.
🧩 User-Centered Research & Analysis – Conduct in-depth UX research, user testing, and data analysis to uncover pain points and optimize workflows.
🎨 UI/UX Strategy & Design – Develop wireframes, prototypes, and high-fidelity UI designs, ensuring a balance between functionality and aesthetics.
📏 Healthcare Compliance & Standards – Align designs with healthcare guidelines to ensure a safe, accessible, and regulation-compliant experience.
🔗 Cross-Functional Collaboration – Work closely with product managers, developers, and stakeholders to translate business objectives into intuitive solutions.
👀 Design System & Implementation – Oversee HTML implementation, UI consistency, and final product reviews to ensure seamless execution.
✅ Usability & Accessibility Audits – Conduct final evaluations of developed solutions to guarantee a frictionless user experience.
By combining UX strategy, research, and design thinking, I contribute to streamlining digital healthcare operations while maintaining a human-centered approach
At Intagleo Systems, I specialized in end-to-end user experience design, from user research to usability testing. My work involved:
✅ Conducting in-depth user research to uncover pain points and behavioral patterns
✅ Designing wireframes, prototypes, and high-fidelity UIs aligned with business goals
✅ Collaborating with developers, product managers, and stakeholders to ensure smooth implementation
✅ Running usability tests to validate and refine designs for an optimal user experience
This role honed my ability to bridge the gap between user needs and business objectives, ensuring every design decision had measurable impact.
At Epullon, I combined graphic design expertise with UX principles, crafting engaging digital experiences for web and mobile platforms. My responsibilities included:
🎨 Designing high-impact visuals for marketing campaigns
📱 Developing intuitive web and app interfaces to enhance user engagement
📊 Conducting A/B testing and usability analysis to refine digital products
🤝 Collaborating with marketers and developers to ensure cohesive branding and UI consistency
This role expanded my understanding of visual storytelling and its impact on user engagement and brand perception.
Before stepping into the corporate world, I built a strong foundation as a freelance UX/UI designer, collaborating with global clients across industries. Key highlights of this experience:
💡 Successfully delivered 120+ projects, ranging from branding to web app UI design
📌 Specialized in landing page optimization and user-centric product designs
📝 Conducted extensive UX research and usability testing to enhance design effectiveness
🚀 Developed a keen eye for design thinking, rapid prototyping, and problem-solving
This phase of my career sharpened my adaptability, creativity, and ability to work in fast-paced environments, setting the stage for my transition into enterprise-level UX design.
Those who earn the Google UX Design Certificate have completed seven courses, developed by Google, that include hands-on, practice-based assessments and are designed to prepare them for introductory-level roles in UX design. They can complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback.
Every pixel and interaction should serve a purpose. My approach revolves around human-centered design (HCD), where I prioritize accessibility, inclusivity, and usability. I believe that good UX isn’t just about aesthetics; it’s about solving real problems, removing friction, and creating intuitive interactions that feel second nature to users.
Technology is constantly evolving, and so is design. I stay ahead of the curve by integrating AI, AR/VR, and voice interfaces into my UX workflows. Whether it’s optimizing for mobile-first experiences, designing for smart devices, or exploring gesture-based interactions, I’m always pushing the boundaries of what’s possible in next-generation digital products.
Successful UX is a team effort. I thrive in collaborative environments where designers, developers, and business teams work together toward a common vision. I actively participate in design sprints, user testing sessions, and iterative feedback loops, ensuring that every product I work on is polished, functional, and delightful for users.
📸 Capturing moments in photography
🌍 Exploring nature & travel destinations
📚 Getting lost in books on psychology, tech, and creativity
I’m excited to collaborate with you on your next project! Whether you have a question, need more information about my services, or want to discuss a potential partnership, feel free to reach out.
You can contact me via the form below, email, or through my social media profiles. I look forward to hearing from you!
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